Nespresso Podback

Nespresso Podback is an initiative owned by Nespresso that allows people to return their used coffee capsules to them so they can be recycled. The aim of the campaign was to raise awareness that it’s something the brand offers, and is an easy service to use.

I designed this series of infographics to explain how the process works and it’s sustainability impact.

I designed this set of icons and graphics to be used across social, B2B communications and digital advertising which further explain the details of how people can get involved with Podback.

This campaign was rolled out over a period of years and used in tandem with Yodel, and the Royal Mail which included their own set of icons.

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