Thirteen years shaping video, creative direction and social content for global brands.

Creative Director
& Video Lead

I work across the full production pipeline with a focus on social, from concept and direction through to shoot, edit, and delivery. I have a hands on approach and a track record of work that performs commercially. My background spans in-house and agency across automotive, entertainment, fashion, beauty, lifestyle, food, home and tech.

Logo for John Lewis & Partners featuring handwritten-style text and a black background.
An abstract black and white illustration of a cat with a large tail and expressive eyes.
The Amazon logo with black text and an orange arrow underneath, pointing from the letter 'a' to 'z'.
Black background with the white Adidas logo and brand name in the center.
Black background with a white outline of the Aston Martin logo, featuring wings and the text "Aston Martin" in the center, and the brand name "ASTON MARTIN" below.
BAFTA logo featuring a stylized gold face next to the word BAFTA in gray letters on a black background.
LG logo with a red circle containing a face-like design and the text 'LG' in gray.
Colorful SKY logo with gradient letters from pink to blue and a background with black, white, pink, and green accents.
Netflix logo displayed in red on black background.
Black background with a white outline of the Apple logo
Text that says "Improving Lives Through Mobility" above a Volkswagen logo
A black and white comic-style illustration featuring a large robot with a small human figure next to it. The robot is holding a sword and shield, and appears to be in a defensive stance.

Selected work

Six briefs, six different solutions

A cross-section of recent and career-spanning production and creative direction work, from social-first formats to large-scale video activations.

A man with glasses, red hair, and a beard, wearing a striped shirt, stands in front of a blue background. He is holding his collar with both hands and appears to be speaking.

What’s in the box?

Social content franchise
My role: Shot, social edits, directed video and stills

Close-up of a modern smartphone with three camera lenses on the back and a person's finger touching the side of the device.

Galaxy S25 Launch

Product Launch Campaign
My Role: Social edits, motion graphics, paid content

A woman with long dark hair, wearing a leather jacket and a bloodstained shirt, holds a gun and is standing in front of a rainy, red-lit background.

Sweetpea

TV Series Launch Campaign
My Role: Social edits, long / short form, motion graphics

Coffee Recipes

‘How to’ videos
My Role: Shot, social edits, same day turn around

Always On

Every day content
My role: Shot, social edits, directing, scripting, lighting

A woman standing on a beach with turquoise water and an island in the background, wearing a strapless white dress and jewelry, with her left hand on her head and looking into the distance.

Fashion and Beauty

Product focused content
My role: Shot, social edits, paid, organic, directing

I've spent years turning briefs into content that actually performs — across social, campaigns, brand film and live events.

My background spans agency and in-house leadership roles, working with global brands across retail, entertainment and automotive. I lead teams, shape creative direction, and stay hands-on through shoot, edit and delivery.

13

Years in the industry

14+

Global Brands

2000+

Assets made across organic, paid and performance

What I do

Four of my specialities

01

Concept, scripting and storyboarding. Creative frameworks built for retention and commercial performance.

Creative Ideation

A woman with gray hair, sunglasses, and a fur-collared jacket sitting on a concrete block, surrounded by hands holding various objects like a cake, handbag, nail polish, bottle, mug, and lipstick, against a blue tiled wall.

02

Video Production

Full pipeline from shoot to edit, CGI, sound and delivery, including fast, same-day turnarounds.

A man with glasses and a beard sitting on a wooden chair in a room with blue and green walls. He is wearing a light-colored outfit, sneakers, and red socks, holding one foot up on his knee.

03

Art Direction

Key art, campaign visuals and design systems that hold together across formats and channels.

A young girl with curly hair hula hooping in front of a red background, smiling at the camera. Text overlay reads "Made for Hula Hoopers."

Social Content

04

Social-first video built for organic, paid and performance, optimised for engagement at volume.

A white bowl with the word 'PASTA' in red and a blue and orange floral design, sitting on a blue surface against a blue background.

My Experience

Senior Social Art Director

John Lewis

Lead creative for social-first video content across Meta, TikTok and YouTube. Responsible for creative direction, production, and delivery of high-volume content optimised for retention and commercial performance. This role is a Fixed Term Contract.

Head of Content (Video, Design and Social)

DDA Global

Led and scaled the creative output of a global entertainment agency, delivering campaigns across film, TV, and brand, from social and DOOH through to premieres and global experiential activations.

Designer

Freestone Creative

3D visualisation and spatial design for branded content, retail and experiential environments - Aston Martin, Porsche, Volkswagen Group, Polestar. Video and image production, in-store activations, experiential installations, and pitch work for automotive brand rollouts

2012-2013

Sony, LG and Adidas

In-house

2025-2026

Apple, Netflix, Amazon, BAFTA and Sky

2017-2025

Aston Martin, Porsche and Volkswagen

2014-2017

Design Intern

Arno GmbH

Supported the design and delivery of large-scale retail projects. Developed 3D visualisation and design skills within a commercial environment. Contributed to live client projects across brand experience sectors.