Thirteen years shaping video, art direction and brand content for global brands.

Creative Director & Video Lead

Based

London

Focus

Video Editing, Motion Graphics, Sound Design

Range

Hands-on Editing to Full Creative Direction

Logo for John Lewis & Partners featuring handwritten-style text and a black background.
An abstract black and white illustration of a cat with a large tail and expressive eyes.
The Amazon logo with black text and an orange arrow underneath, pointing from the letter 'a' to 'z'.
Black background with the white Adidas logo and brand name in the center.
Black background with a white outline of the Aston Martin logo, featuring wings and the text "Aston Martin" in the center, and the brand name "ASTON MARTIN" below.
BAFTA logo featuring a stylized gold face next to the word BAFTA in gray letters on a black background.
LG logo with a red circle containing a face-like design and the text 'LG' in gray.
Colorful SKY logo with gradient letters from pink to blue and a background with black, white, pink, and green accents.
Netflix logo displayed in red on black background.
Black background with a white outline of the Apple logo
Text that says "Improving Lives Through Mobility" above a Volkswagen logo
A black and white comic-style illustration featuring a large robot with a small human figure next to it. The robot is holding a sword and shield, and appears to be in a defensive stance.

Selected work

Five briefs, five different solutions

A cross-section of recent and career-spanning production and creative direction work, from social-first gifting formats to large-scale activations.

A man with glasses, red hair, and a beard, wearing a striped shirt, stands in front of a blue background. He is holding his collar with both hands and appears to be speaking.

What’s in the box?

John Lewis

Close-up of a modern smartphone with three camera lenses on the back and a person's finger touching the side of the device.

Galaxy S25 Launch

Samsung

A woman with long dark hair, wearing a leather jacket and a bloodstained shirt, holds a gun and is standing in front of a rainy, red-lit background.

Sweetpea

Sky TV

A smiling man with glasses wearing a white shirt, standing in front of blue illuminated panels.

Always On

Social Media

A woman standing on a beach with turquoise water and an island in the background, wearing a strapless white dress and jewelry, with her left hand on her head and looking into the distance.

Fashion and Beauty

John Lewis

I've spent years turning briefs into content that actually performs — across social, campaigns, brand film and live events.

My background spans agency and in-house leadership roles, working with global brands across retail, entertainment and automotive. I lead teams, shape creative direction, and stay hands-on through shoot, edit and delivery — because the work is usually better when the same person who conceived it sees it through.

Now working independently, taking on freelance projects, campaign shoots, embedded team cover and creative consultancy.

13

Years in the industry

14+

Global Brands

4

Sectors - Retail, FMCG, Entertainment and Automotive

1

Point of contact from start to finish

What I do

Four ways to bring me in

01

Concept, scripting and storyboarding — creative frameworks built for retention and commercial performance.

Creative Ideation

A woman with gray hair, sunglasses, and a fur-collared jacket sitting on a concrete block, surrounded by hands holding various objects like a cake, handbag, nail polish, bottle, mug, and lipstick, against a blue tiled wall.

02

Video Production

Full pipeline from shoot to edit, CGI, sound and delivery — including fast, same-day turnarounds.

A man with glasses and a beard sitting on a wooden chair in a room with blue and green walls. He is wearing a light-colored outfit, sneakers, and red socks, holding one foot up on his knee.

03

Art Direction

Key art, campaign visuals and design systems that hold together across formats and channels.

A young girl with curly hair hula hooping in front of a red background, smiling at the camera. Text overlay reads "Made for Hula Hoopers."

Brand Content

04

Social-first video built for Meta, TikTok and YouTube, optimised for engagement at volume.

A white bowl with the word 'PASTA' in red and a blue and orange floral design, sitting on a blue surface against a blue background.

Experience

Where it’s come from

In-house

2025-2026

Senior Social Art Director

John Lewis

Lead creative for social-first video content across Meta, TikTok and YouTube — responsible for creative direction, production, and delivery of high-volume content optimised for retention and commercial performance. This role is a Fixed Term Contract.

Apple, Netflix, Amazon, BAFTA and Sky

2017-2025

Head of Design

DDA Public Relations

Led and scaled the creative output of a global entertainment agency, delivering campaigns across film, TV, and brand — from social and OOH through to premieres and global experiential activations.

Aston Martin, Porsche and Volkswagen

2014-2017

Designer

Freestone Creative

3D visualisation and spatial design for branded content, retail and experiential environments — Aston Martin, Porsche, Volkswagen Group, Polestar. Video and image production, in-store activations, experiential installations, and pitch work for automotive brand rollouts

Sony, LG and Adidas

2012-2013

Junior Designer

Arno GmbH

Supported the design and delivery of large-scale retail projects. Developed 3D visualisation and design skills within a commercial environment. Contributed to live client projects across brand experience sectors.